2011 Editorial Calendar
2011 Editorial Calendar
| Issue | Theme | Product Review | Technique |
| January | Retrofits | Heaters | Caring for cordage |
| February |
Shorthanded Sailing |
Shorthanded gear |
Shorthanded sailing |
| March | Fitting Out | Radars | Winch care |
| April | Charters | Boat tchotchkes (fun boat stuff) |
TBD |
| May | Learn to sail | Propellers/bowthrusters | Running/standing rigging care |
| June | Green | Hybrid engines/green products |
Jury rigging steering |
| July | Samll boats |
Small boat gear |
TBD |
| September | 45th anniversary |
Weather on board |
TBD |
| October | Charters |
Foul weather gear |
Head maintenance |
| October | Safety | Life rafts |
Shortening sail |
A monthly look at what is available for a specific gear-related topic. Scheduled product topics are listed above.
The boat doctor:
Readers' repair and maintenance questions answered.
Editorial commentary:
Full and By by Bill Schanen, On the Wind by Chris Caswell.
News:
Splashes news shorts from the world of sailing, Launchings industry related news items.
Others:
Nautical Library, reviews of books of interest to sailors.
{/slide}{slide=Ad sizes and templates}
| Display Ad Dimensions | Trim |
||
| Two Page Spread | 18" x 11.875" | |
Safety Margins: |
| Full Page | 9" x 11.875" | ||
| 1/2 Page Spread | 18" x 5.8542" | ||
| |
Vertical |
Horizontal |
Column |
| Two-thirds page* | 5.4166" x 10.625" | NA | NA |
| One-half page | 4.0417" x 10.625" | 8.25" x 5.2292" | |
| One-third page* | 2.5833 x 10.625" | 5.4166" x 5.2292" square | |
| One-quarter page | 4.0417"x 5.2292" |
1.9375" x 10.625" |
|
| One-eighth page (wharf only) | 4.0417" x 2.5313" | 1.9375" x 5.2292" | |
| One-sixteenth page (wharf only) | 1.9375" x 2.5313" | ||
*size not available in the wharf
{/slide}{slide=Digital Display Ad Requirements for Print}
Download Digital Ad Requirements
AD MATERIAL SPECIFICATIONS
Sailing Magazine requires ad materials in digital form, Macintosh platform. (PC users must supply PDFs)
ACCEPTABLE FILE FORMATS
" Print-resolution PDF (Adobe Acrobat v4 or higher)
" Adobe InDesign (CS1 or higher)
" Adobe Illustrator
" Adobe Photoshop
TECHNICAL SPECIFICATIONS
Conversion charges will apply if specs aren't met
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" Minimum reproducible dot size is 3%
" Maximum density 320%
ACCEPTABLE FILE FORMATS
All advertisers MUST submit a contract level digital proof at 100% that conforms to SWOP standards including a color bar for all digital files. Client supplied contract proof is required to guarantee color. Proofs are required for every ad. If a contract proof is not supplied, we will generate one at a charge of $60 per page.
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